{{Firstname|Good morning}}, greetings from vibrant Mexico City. There is a lot happening across North America this week, from policy updates to economic developments and political shifts, but today’s edition is a special one. I am writing from the Mexico City Grand Prix, where the roar of Formula 1 fills the air and the energy is unmatched.

This special F1 edition takes a break from our usual topics to focus on something that connects us in a different way: the power of sports to unite people, drive business, and move economies. Next week, I will return to my regular coverage on the key issues and stories shaping North America’s future.

I hope you enjoy.

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Hosting a Formula 1 race is not just about cars on a track. It is a billion-dollar engine for cities and nations. The Las Vegas Grand Prix generated around 1.5 billion dollars in economic impact in its first year, while the combined total from Austin, Miami, and Vegas exceeded 3 billion dollars.

In Mexico City, the numbers tell a similar story. Hotel occupancy jumped roughly 12 percent during race weekend, and visitors spent an average of $1,700 dollars each on goods and services unrelated to the race. Beyond ticket sales and tourism, the event showcased the city’s global hospitality, infrastructure, and culture, effectively marketing Mexico as a destination for both investment and travel.

These races are more than entertainment. They are a form of economic diplomacy, a demonstration of how culture, infrastructure, and commerce align. For countries like Mexico and the United States, which share both a border and a growing industrial corridor, the lesson is clear: where energy, infrastructure, and enthusiasm align, prosperity follows.

Formula 1 is not just a sport. It is a boardroom on wheels. The paddock and hospitality suites have become magnets for CEOs, investors, and entrepreneurs. In Miami, top executives like Jeff Bezos, Elon Musk, and Travis Kelce were spotted networking in the VIP Palm Club. In Las Vegas, the F1 Business Summit hosted investors and industry leaders to explore partnerships across sectors ranging from energy and technology to mobility and luxury.

For brands, F1 represents an elite networking opportunity where sponsorships meet strategy. The real deals often happen behind the scenes, over tequila, in hospitality lounges, or during off-track events that pair entertainment with access.

From personal experience, I can say the same. This weekend in Mexico City, I connected with investors, brand executives, and infrastructure leaders in a way no conference room could replicate. Formula 1 provides a perfect intersection for business, combining high energy, global visibility, and concentrated access to decision-makers.

When done right, these events remind us that sports diplomacy is not just symbolic. It is strategic. The connections built around the track can translate into cross-border investments, trade opportunities, and partnerships that strengthen North America’s economic ecosystem.

Our own Mexican hero, Sergio “Checo” Pérez, is returning to the grid next year, this time with Team Cadillac. The news instantly electrified fans across Mexico and the United States. A Mexican driver joining an American brand creates the perfect fusion of national pride and regional unity.

This partnership does more than excite racing fans. It symbolizes how sport bridges cultures. Checo’s move to an American team strengthens ties between Mexico, the United States, and Canada at a time when the region is already redefining its shared future through trade and investment.

For brands, this is gold. F1’s rising popularity in North America, fueled by Latino and Mexican-American audiences, offers unprecedented marketing and engagement opportunities. And for fans on both sides of the border, it is a moment of shared identity, cheering not just for a driver, but for what he represents: North American excellence on a global stage.

Being in Mexico City this weekend, surrounded by thousands of fans waving Mexican and American flags, I could feel it. This was not just about speed. It was about pride, connection, and the sense that the best of both our countries can win together.

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